Consolidated Huawei’s consumer web estate — 100+ sites — into one governed system

Introduction

Huawei’s consumer business runs its public web estate across more than a hundred market and product sites — phones, wearables, computing, audio and smart home — for one of the world’s largest electronics brands. At that scale the cost isn’t the sites. It’s the fragmentation: every team works its own way, and governance and consistency quietly erode.

The challenge

A hundred-plus sites, each with its own setup, serving different markets and product lines, had to become one estate — without losing what each market and team needed, and without a big-bang cutover that put live, high-traffic properties at risk.

What we did

We consolidated 100+ sites into one governed estate on Magnolia: a single content platform, shared governance, localised per market, and the connective tissue to keep it coherent as it grows. Content stays consistent across every product line and market, while the store, account and support journeys connect cleanly into the wider Huawei ecosystem. The heavy build, done in the open, to a standard, and migrated in a controlled sequence rather than all at once.

The result

One estate, governed centrally, consistent across every property and market — the kind of consolidation few integrators can show at this scale. Connectivity made concrete: not just platforms stood up, but a global consumer estate made to work as one.